Study reveals improved favorability toward frozen foods category
The Real Food. Frozen campaign, launched in 2013, showcases how frozen foods are created using real ingredients, chef-inspired recipes and fresh flavors.
A study released by the National Frozen and Refrigerated Foods Association (NFRA), Harrisburg, Pa., reveals growth in positive frozen food content and innovation within the category.
Over the past six years, NFRA and its members have invested in consumer outreach through its Real Food. Frozen campaign, driving consistent messaging and reinforcing many key frozen food benefits identified in the analysis. Growth amongst consumers and online communities identified several key themes through the analysis: