Report details key factors for growth in online grocery market
Online sales of groceries more than tripled between 2013-2018, but still accounted for only 2% of total grocery spending.
Increased mobile/smartphone usage, better website and mobile app interfaces and expansion of crowdsourced business models to shopping and delivery are key factors creating the perfect environment for growth in the online grocery market, according to a report published by Packaged Facts, Rockville, Md.
Online sales of groceries more than tripled between 2013-2018, but still accounted for only 2% of total grocery spending. Beverages accounted for an estimated 13% of total online grocery sales in 2018.