Study evaluates how consumers view ordering desserts when dining away from home
The study found that consumers globally are attempting to balance dining out with a more holistic approach to health.
A new study from Culinary Visions, Chicago, takes a deep-dive into the psychology of choices made by consumers who are ordering desserts when dining away from home.
Culinary Visions surveyed 2,000 consumers from the United States, Italy, France, UK and Germany, and found that global consumers associate dessert with indulgence and are reluctant to adopt lifestyle diets (such as vegan and gluten-free) that would remove the option of ordering desserts.