Study: 85% of food, hospitality brands need to improve on reputation management
The study indicates that hospitality marketers are prioritizing strategies for streamlining the customer experience and monitoring reviews across sites.
As customers interact with — and review — brands across a growing number of third-party sites, reputation management is the key area of focus for this group, with 66% planning to focus on "collecting customer feedback" and 51% planning to enhance their ability to monitor and respond to online reviews, according to new research produced by Yext, Inc., New York.
The “Brand Control in the Age of AI” study surveyed 400 marketing decision-makers from organizations across the United States, including 100 food and hospitality marketers, to understand how consumers’ relationship with a company’s reputation.