Study reveals digital interaction with shoppers strengthening
More than six out of 10 (63%) supermarket shoppers interact with their supermarket digitally, up from the 56% found in 2017.
Online grocery shopping use varies widely across different consumer segments, according to the “2019 U.S. Supermarket Digital & Social Engagement Study,” presented by the Retail Feedback Group (RFG), Lake Success, N.Y.
Digital interaction with supermarkets strengthening