The new research gauges the trustworthiness of food companies and institutions, various grocery categories and sources of food information.
Almost half of consumers who regularly buy food for their households don’t trust the food industry to do the right thing, and nearly one-fourth actively distrust it, according to research presented by FoodThink from Signal Theory, Kansas City, Mo.
However, the food industry has made progress in building trust, and there are opportunities to keep that momentum, as outlined in the white paper “Creating Trust in an Era of Skepticism.”