How redesigned packaging helps Shatto Milk extend LTO varieties to year-round offerings
The challenge was for Shatto Milk to find a way to offer its flavored milks year-round without having to be concerned about shelf life and freshness.
Shatto Milk Co., Osborn, Mo., takes pride in producing the highest quality milk for local residents guided by its organizational mantra, “Milk at its Finest.” Located at the same dairy farm just north of Kansas City for more than 100 years, Shatto Milk comes direct from cow to bottle in as little as 12 hours.
However, recently, Shatto noticed its seasonal flavor offerings like Vanilla and Blueberry were experiencing a higher demand beyond the limited-time-only 2-week period they were released. The challenge was to find a way to offer these flavored milks year-round without having to be concerned about shelf life and freshness.