Study: Multicultural Americans are re-shaping U.S. grocery
More multicultural shoppers brought grocery prepared foods home in the past 30 days, according to the report.
With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta, Jacksonville, Fla., expects multicultural shoppers will continue to have significant influence on the grocery shopping experience. In fact, the first-ever multicultural research report, “Multicultural The Why? The Behind The Buy,” provides insight into the preferences of U.S. Hispanic, African American and Asian American shoppers.
"The growing multicultural population will drastically impact the grocery industry, and we have already noticed key differences between shopper groups," says John Clevenger, senior vice president/managing director. "For example, multicultural shoppers recognize the link between food and their health, and are significantly more likely to buy natural and organic foods even though they are more expensive. Understanding these unique values and preferences is vital for manufacturers and retailers to win with this emerging consumer group."