Research IDs influencers behind food waste, packaging movement
It’s important for food companies to stay engaged with the environmentally conscious eater.
Food waste and packaging is a concern to a growing and more vocal core of consumers who are increasingly worried about the food industry’s impact on the environment, according to new research from The Center for Food Integrity (CFI), Kansas City, Mo. The study reveals that those concerned about food waste and packaging fit the profile of an environmentally conscious eater who is more likely to campaign against what they see as a throw-away culture and push for change via new regulations and innovation.
“They are highly progressive consumers who strive to live their lives in the most environmentally sustainable way possible,” says Terry Fleck, executive director. “When it comes to food purchases in particular, two primary concerns come to mind – too much packaging comes with food and too much food goes to waste.”