Produce For Better Health Foundation unveils consumer movement to promote fruits & vegetables
PBH initiated an extensive behavioral science and consumer data analysis effort to identify effective strategies that could help motivate Americans to meet daily recommendations for fruits and vegetables.
Despite hearing about the health and wellness benefits of fruits and vegetables for decades, nearly nine in 10 Americans still don’t eat enough each day. And, science continues to show that boosting consumption of these plant powerhouses can promote healthier, happier lives.
That’s why the Produce for Better Health Foundation (PBH), Brentwood, Mo., revealed its new Have A Plant consumer movement, which replaces the Fruits & Veggies—More Matters public education program, as a transformational approach to shifting fruit and vegetable behaviors, particularly among Millennials and Gen Z. Rooted in behavioral science and extensive consumer research, Have A Plant answers consumers’ call for a simple, straightforward dialogue that speaks to their emotional food drivers and gets to the root of what all fruits and vegetables are – plants.