Study: 70% of consumers worry about the environment, but only 52% change what they buy
While nearly 80% of respondents would consider delayed shipping if the environmental benefit was clearly articulated, they are unlikely to settle for higher costs in exchange for environmental benefits.
Consumers are prepared to reward manufacturers, retailers and others offering products that benefit the environment as long as any additional costs associated with providing those benefits are not transferred to them in the form of higher prices.
What’s more, more than 70% of consumers consider their impact on the environment when shopping. But, even as topics like climate change continue to make headlines, only 52% have shifted their purchase decisions, with 66% intending to shift within the year, according to “Earth Day 2019,” a study produced by A.T. Kearney, Chicago.