Walmart, Digimarc collaborate to reduce food waste one label at a time
The Digimarc Barcode for Fresh Product Labels makes scanning more reliable, simplifies operations and improves inventory accuracy.
Digimarc Corp., Beaverton, Ore., announced plans to collaborate with Walmart, Bentonville, Ark., to improve the management of packaged fresh foods.
"We are working closely with Digimarc to innovate and apply new technologies that will aim to reduce waste, help improve our overall store operations and improve customer experience," says John Crecelius, senior vice president of central operations at Walmart. "As we apply this new technology to our fresh processes, our goal is to realize new customer benefits while accelerating our commitment to reduce waste."