Survey sheds light on men’s online grocery shopping behavior
Men also plan out their meals prior to shopping and turn to outside resources when doing so.
Inmar, Winston-Salem, N.C., surveyed 2,000 online grocery shoppers, 45% of which were men, to better understand their motivations, major concerns and overall mindset when it comes to purchasing groceries online.
The 2018 e-commerce survey found that 65% of male online grocery shoppers do most or all of the shopping for their households. With more men living alone, leading single-adult households with children or taking on their full share of family responsibilities, males are emerging more and more as primary purchase decision-makers and shoppers.