NPD study reveals consumers are rediscovering frozen foods
Frozen vegetables and chicken are among the top frozen foods used in dinner meals.
U.S. consumers are returning to the convenience of frozen foods, according to the “Future of Dinner Study,” released by The NPD Group, Chicago.
Last year, frozen foods were included in 9.8 billion eating occasions in home, up 2% from a decade ago, an increase that represents billions of meals, according to NPD’s daily tracking of U.S. consumers’ eating behaviors.