With a strong U.S. economy, consumers continue to spend money dining out rather than cooking meals at home.
Fourth, a Tampa, Fla.-based provider of hospitality operations platform, revealed the findings of its first annual “Truth about Dining Out” survey. With the goal of providing restaurant operators an inside look at how Americans prefer to eat out, the survey, conducted by OnePoll, UK, and commissioned by Fourth, shows that quality of service is often times more important than the actual meal among respondents who dine out. The survey results also reinforce that engaged staff are happier, provide better service, create loyal customers and increase sales.