Study: Older adults are target market for meal kit delivery services
As people age, their ability to use their hands and leave their home to shop for groceries may be diminished.
Think meal kits are a Millennial or Gen Z trend? A study released by Packaged Facts, Rockville, Md., encourages the industry to reconsider. This study, “Meal Kits: Trends and Opportunities in the U.S., 3rd Edition,” reveals that older adults provide a wealth of growth opportunities for meal kit delivery services.
Many older consumers are experienced cooks who enjoy a homemade meal. However, as people age, their ability to use their hands and leave their home to shop for groceries may be diminished. Meal kit delivery services provide prepared ingredients, so that older consumers don't have to worry about working a lot with their hands, but can still get a fresh meal.