Bel Brands USA, Chicago, introduced new Babybel Mini Rolls in a new spiral shape that consumers can peel and eat together.
“While kids are motivated by taste and experience, parents are on the hunt for nutrition and convenience. On a mission to save the whole family from the boring and bland at snacktime, new Babybel Mini Rolls capture the common ground between parents and kids – fun!” says Melanie Nemoy, brand manager.