Survey reveals Canadian consumers confused by how food products are marketed at retail
The survey also showcased that Canadian consumers are passionate about food authenticity.
A new survey commissioned by the Consorzio del Prosciutto di Parma, Canada, reveals that Canadian consumers find it challenging to identify authentic products at the grocer. Of the more than 1,500 Canadian consumers polled, more than half (51%) reported feeling confused by how food products are marketed, particularly when it comes to understanding the history and origin of a product.
The survey also showcased that Canadian consumers are passionate about food authenticity, with more than a third (33.2%) citing the importance of knowing whether the product they purchase is genuine. Almost half (40.5%) stated the significance of how their food is made and where it comes from. In addition, 44% responded that when shopping for food, the designation “100% natural” is important to them.