Back in 2016, Congress shook the food and beverage industry by passing the first major change to labeling requirements in nearly two decades. Aimed at creating more transparency, accountability and traceability in the industry, the two pieces of legislation have spurred a wave of anxiety, as companies begin to seek guidance on how to best implement these new rules. On the bright side, new technologies are making this daunting task look more appealing.
Blockchain, in particular, is giving wary food and beverage companies something to be excited about. Not only can this technology help implement the new rules, but it also has the power to help companies transform their consumer experience and cultivate a more collaborative relationship between consumer, brand and product.