A key part of the value proposition for operators is the ability to access and execute CPG-funded promotions and offers.
PDI, Atlanta, acquired CStorePro Technologies Inc., a Sugar Land, Texas-based provider of mobile software solutions designed to give single-store operators centralized visibility into sales, pricing and promotional data. The CStorePro software enables owners to easily monitor and manage their pricebook and store operations from anywhere.
“We look forward to combining CStorePro’s cloud-based pricebook software with our proven loyalty platform to evolve the PDI Marketing Cloud Solutions portfolio,” says Brandon Logsdon, senior vice president, marketing cloud solutions at PDI. “Busy store owners value CStorePro’s intuitive interface and the convenience of a mobile solution, and this acquisition uniquely positions PDI to help operators leverage data and run more efficiently.”