Fresh City acquires The Healthy Butcher, expands animal protein supply chain
The Healthy Butcher maintains several longstanding partnerships with local livestock farms.
Fresh City, Canada, acquired The Healthy Butcher, a Canada-based pioneer in organic and 100% grass-fed meat and sustainable seafood. This acquisition provides Fresh City full control over its animal protein supply chain.
"It is time to be bold. Consumers are demanding quality, transparency and convenience, and this acquisition helps us deliver on that promise" says Ran Goel, founder and CEO of Fresh City. "The current food system is broken, and even more so for animal products. With each step we take, we are getting closer to fulfilling our purpose of providing a better life through food. The Healthy Butcher was founded in 2005 by husband-and-wife team Mario Fiorucci and Tara Longo. They both left the corporate world to follow their passion for food and their shared belief that buying healthy meat should be easy.”