Survey examines consumers' understanding of the environmental impact of chicken production
When it comes to factors driving purchase decisions, the environmental impact of chicken (34%) is as important as animal welfare (37%).
The National Chicken Council (NCC), Washington, D.C., unveiled findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production.
According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken's impact on the environment, while three-quarters (71%) are moderately knowledgeable about how chicken is produced. While most are familiar with topics related to animal welfare and processing, knowledge related to sustainability topics in the industry like water usage (20%), greenhouse gas emissions (21%) and water impact (19%) is limited.