The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms, and is creating an imperative for grocers to compete across all shopper touchpoints, both digital and in stores.

The report, “Personalization in Digital Food Retail – Shoppers Expect More,” conducted by IDC Retail Insights, Framingham, Mass., and commissioned by Precima, Chicago, casts light on the current state of digital food retailing and what food retailers need to do now to drive success. The research shows that while Amazon continues to be a primary disruptive influence in fast-moving consumer goods retailing, it struggles with retaining food shoppers. Another opportunity for grocery retailers is that shopping exclusively online is still relatively rare, so optimizing in-store experiences can help retain customers who might otherwise prefer digital options.