Study: 72% of Americans confused by nutrition labels
The study highlighted that 54% of U.S. shoppers want retailers to do more to encourage healthy eating.
Americans are at risk of serious illnesses, as 72% of consumers surveyed do not understand the recommended levels of salt, fat and sugar consumption, according to new research revealed by Spoon Guru, UK. The study also revealed just 28% of shoppers think they can confidently decipher the value of nutrients in food, with an opportunity for retailers to offer new tools to give better transparency.
The study, which looked into consumer spending habits and motivations for purchasing decisions, highlighted that 54% of U.S. shoppers want retailers to do more to encourage healthy eating. The survey found a quarter of Americans believe retailers should offer tools to identify the right foods to improve health and dietary requirements.