Loblaw partners with Microsoft to unlock opportunities in AI, machine learning, cloud-based solutions
Loblaw will integrate Microsoft’s AI technology within its PC Optimum loyalty program to match member customers with better deals and offers based on their online preferences.
Loblaw, Canada, partnered with Microsoft Corp., Redmond, Calif., to unlock new opportunities with artificial intelligence (AI), machine learning, data mining and cloud-based solutions to redefine retail operations and help its workforce prepare for the future.
Loblaw will integrate Microsoft’s AI technology within its PC Optimum loyalty program to match member customers with better deals and offers based on their online preferences. By using Microsoft Azure to securely store and process data, Loblaw redesigned its customer data by taking apart siloed information, anonymizing, aggregating and building out a feature to customize offers at scale.