For the first time in more than 10 years, the marketing and product development teams will work side-by-side with twice the amount of resources dedicated to Sara Lee Frozen Bakery’s brands.
Sara Lee Frozen Bakery opened a 10,000-square-foot R&D innovation center and test kitchen at its Oakbrook Terrace, Ill., headquarters location. The newly constructed Kitchens of Sara Lee facility will focus on the innovation and expansion of new flavors and product lines.
“The Kitchens of Sara Lee is a milestone in our journey to becoming the world’s most beloved bakery,” says Craig Bahner, chief executive officer. “This new collaborative space brings our culinary experts together with our sales and marketing team to accelerate our product innovation, anticipate new trends and create many more irresistible foods for our customers for years to come.”