Survey reveals concern over plastic use is reflected in consumer attitudes on food packaging
Over half of the 4,000 respondents in the United States, China, Germany and Finland said they would be willing to pay more for renewable food packaging.
Nearly 56% of Americans feel that food brands have the main responsibility for reducing plastic waste in food packaging, and that 46% are willing to pay more for renewable packaging, according to an international consumer survey commissioned by Kemira, Finland.
Over half of the 4,000 respondents in the United States, China, Germany and Finland said they would be willing to pay more for renewable food packaging. Most respondents were also hoping to reduce the use of plastic in their lives. The international survey, conducted in April by a third-party research partner, investigated consumers' views on food packaging materials, food shopping and food waste.