Study reveals in-store shopping thriving despite “Amazon Effect”
While shoppers are still shopping mainly in brick-and-mortar, online shopping will continue to have a role in the future.
E-commerce food sales have been growing at a rate of about 22% per year, and are expected to make up close to 10% of the overall food and consumables market by 2023, according to data presented by Inmar, Winston-Salem, N.C.
Traditional supermarkets experienced a sales decline of 1.7% and a market share decline of 2.5% in 2018, while sales for dollar formats were up 5.7% and supercenter sales increased 3%. By 2023, Inmar forecasts e-commerce's dollar share will increase 6%, while traditional supermarkets and convenience stores will fall 2.1% and 0.7%, respectively.