Urban shoppers were nearly two times more likely than suburban shoppers to buy frozen foods somewhere besides mass merchandisers and traditional grocery stores.
With residents of the Top 50 most populous cities comprising nearly 16% of the total U.S. population, and city growth rates consistently topping those of suburban and rural areas, urban grocery shoppers are becoming an increasingly influential demographic.
Research released in “The Urban Grocery Shopper” by Acosta, Jacksonville, Fla., provides insights into the grocery shopping world of city dwellers.