Emerging, disruptive brands have strong foundations online—and some are either non-existent in brick-and-mortar or have a very small physical presence.
There’s a private label outbreak, and there’s no slowing it down—both in stores and online.
Many are quick to associate private label with brick-and-mortar sales, given the fact that store brands account for 17% of consumer packaged goods (CPG) dollar sales in physical retail stores, according to a report by Nielsen, Chicago. Private label sales have also increased by $7.9 billion across brick-and-mortar stores in the past three years. But, CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago.