Impossible Foods releases research on plant-based food consumption amongst Millennials, Gen Z
The report shows the rise of Millennial parents who incorporate plant-based foods at family meals, increasing early exposure for the world’s youngest generation.
Impossible Foods, the Redwood City, Calif.-based maker of the Impossible Burger, released findings from a white paper exploring generational differences in attitudes toward plant-based foods.
This white paper was commissioned by Impossible Foods and completed by Harman Atchison Research Group, Shawnee Mission, Kan., and shows striking differences among age groups, most notably that younger people are far more likely to eat plant-based meat than older generations. The trend is quickly accelerating as Millennials become parents, thus the plant-based food category is poised for inevitable, long-term growth.