This joint venture will focus on the production, distribution and sales of chilled and frozen meats, primarily sausages, tocinos, burgers, tapas, longganisa and hot dogs in the Philippines.
Johnsonville, LLC, Sheboygan Falls, Wis., formed a joint venture with Frabelle Fishing Corp., based in the Philippines. The joint venture will be called Frabelle Corp. (FBC), and will house both company’s existing meat brands.
This joint venture will focus on the production, distribution and sales of chilled and frozen meats, primarily sausages, tocinos, burgers, tapas, longganisa and hot dogs in the Philippines. The current Frabelle Foods brands, including Premium, Yummy, Bossing, Cheezydog and Pinoy, will continue to be made in Manila and sold through its current sales network, while Johnsonville-brand sausages will now be sold exclusively through Frabelle’s sales and marketing network. FBC manufacturing operation will be fully integrated into the Johnsonville supply chain network.