Former Purity Organic team rolls out new organic fruit company
The goal is to seek conventional growers whose farms could be converted into organic farms.
Six years after selling Purity Organic, Greg Holzman and Steve Akagaki rejoined forces to create TerraFresh Organics (TFO), a new organic fruit company based in Mill Valley, Calif., that will focus on supplying organic citrus, mangos, stone fruit and grapes to North America.
In partnership with Harbinger Group, Chicago, TFO established grower partnerships with Misionero, Gonzaels, Calif.; Green Wave Farms, Vernon, Calif.; and Vertical Foods, Monterey, Calif., and plans a full roll-out of organic fruits under Misionero’s Earth Greens label.