Online grocery in the United States is on the cusp of a major increase in consumer adoption. That’s because e-commerce penetration is expected to at least triple in the next decade, according to new research from Bain & Co., Boston, Mass., and Google, Mountain View, Calif. This study revealed that penetration hovers at a mere 3%, and that just 25% of consumers surveyed said they used an online grocery service in the last year.
On the other hand, new grocery store openings were up 30% in 2018, with more than 17 million square feet of space added in the United States, according to a report published by JLL, Chicago. And, more than one-quarter of the new stores were in Florida, California and Texas.