Study outlines ins and outs of vegan vs. plant-based solutions
With the rise of plant-based diets and plant-based food offerings, more Americans are finding this as a flexible way to add more plants to their diet without the restriction of veganism.
For years, eating a plant-based diet has been seen as restrictive through the lens of vegan, which includes the principles of eliminating all animal products in every form (meat, dairy, eggs and honey). With the rise of plant-based diets and plant-based food offerings, more Americans are finding this as a flexible way to add more plants to their diet without the restriction of veganism.
Linkage Research & Consulting, Chicago, released a report that outlines the differences and similarities between the vegan and plant-based consumer, and implications for brands looking to capture the growing demand for plant-based alternatives.