Stratum will revolutionize how brands position their products with consumers, both in-store and online.
84.51° launched Stratum, an analytics solution that combines rich customer behavior insights with retail performance measures. Stratum will revolutionize how brands position their products with consumers —both in-store and online, as it is powered by data captured from brick and mortar as well as online transactions.
“As we continue to accelerate our Restock Kroger strategy, we’re all very excited about the next iteration of our customer insights. Stratum is a science-powered insight tool that is designed with the end user in mind. Stratum will be an accelerator for Our Brands and CPG partners alike,” says Mike Donnelly, executive vice president and COO of Kroger, Cincinnati.