Study: Retail breakfast trends focus on health-related product claims, positioning
While low calorie and low carb were at one time benchmarks for health food, attention has shifted to a greater focus on low/no sugar or low/no added sugars.
Health and wellness trends have significant impact on consumer attitudes and behaviors when shopping for food and beverages, according to “Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition,” released by Packaged Facts, Rockville, Md. The dilemma is that health is a subjective term. This means there is a range of desired product attributes that consumers seek out to fit within their perspective of what’s healthy.