Study examines consumer expectations at QSR, full-service restaurants
The study reveals that the menu items that kids rated as their favorites were also the ones they most expect to find at QSRs.
A new report from Y-Pulse, Chicago, examines the reactions of 900 kids and 1,020 adults to menu concepts in a quick-service (QSR) and full-service restaurant setting. The study finds that while kids and adults have similar tastes, the two groups have varying expectations about QSR and full-service venues.
"The inspiration for this study was the growing number of kids who prefer ordering from the regular menu than the kids' menu when dining out," says Sharon Olson, executive director. "Both kids and adults favor fresh and simple menu concepts that are familiar to them. The real differences between the two groups aren't their basic tastes in food, but how and where they want to consume it."