Study: 50% of Americans will change shopping habits due to impending tariffs
Of the 60% of consumers aware of the impending tariffs, nearly 40% report having already seen price increases on shelves.
In a survey of over 30,000 consumers, 60% will adjust the retailers at which they shop if the impending tariffs go into effect.
Shopkick, Redwood City, Calif., surveyed users to gain insight into consumer awareness and behavioral changes in light of the impending Trump Administration tariffs.