International Foodservice Manufacturers Association introduces new go-to-market model
The new go-to-market model identifies how and why operators across all segments make decisions where to source.
The International Foodservice Manufacturers Association (IFMA), Chicago, introduced its new go-to-market model, an interactive online resource that provides foodservice manufacturers with critical insights for go-to-market strategies.
IFMA’s latest installment of its Food Future 2025 framework, the new go-to-market model identifies how and why operators across all segments make decisions where to source.