The study found high levels of curiosity about some of the newest technologies.
New insights from GfK’s FutureBuy report show that augmented reality (AR) and subscription services are among the offerings creating enthusiasm among shoppers. Smart speakers, on the other hand, seem to be lagging when it comes to their perceived value as shopping tools.
The research presented by GfK, Germany, shows that only 8% of U.S. shoppers are smart speaker converts, meaning they’ve used the devices for shopping and plan to do so again. But, an equal proportion (8%) have tried smart speaker shopping, but do not plan to again.