Research reveals milk is in an era of flux, premiumization, self-discovery
As such, milk is a focus for online retailers who have struggled to attract grocery shoppers.
Despite its declining popularity in the United States, milk remains a pivotal product for retailers, as grocery shoppers who buy milk tend to buy significantly more groceries in general than those who don’t, according to research reveals by Rabobank, The Netherlands.
As such, milk is a focus for online retailers who have struggled to attract grocery shoppers. Retailer pricing wars, high rates of private label sales, falling sales and growing competition from new dairy-based and non-dairy-based milks reduced margins, making it tough for fresh fluid milk companies to rationalize investments in marketing and innovation.