Symphony RetailAI, InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms
Symphony RetailAI’s space planning solutions are enhanced through InContext Solutions’ advanced virtual reality (VR) technology.
Symphony RetailAI, Addison, Texas, announced a partnership with InContext Solutions, Chicago. This partnership supports Symphony RetailAI’s merchandising initiative and allows retailers to identify, design and test category and store layouts in an artificial intelligence (AI)-enabled virtual environment.
“Historically, retailers have found investment in store-layout optimization to be prohibitively expensive,” says Pallab Chatterjee, chief executive officer, Symphony RetailAI. “However, by virtualizing the process of category- and store-planogram design and testing, Symphony RetailAI and InContext Solutions are able to help retailers create agile store layouts that keep pace with rapidly changing market conditions. In addition to saving time and money building new store environments, retailers see instant and measurable impact through improved category growth and customer outcomes, visualized by easy-to-use overlay analytics on performance.”