Grupo Vibra currently serves customers in Brazil as well as more than 50 countries around the world.
Tyson Foods, Inc., Springdale, Ark., announced plans to invest in the foods division of Grupo Vibra, a Brazil-based producer and exporter of poultry products. Once completed, the deal will give Tyson Foods more flexibility in serving customers in key global markets.
“This investment will enable us to access poultry supplies in Brazil to meet the growing needs of Brazilian customers and of priority demand markets in Asia, Europe and the Middle East,” says Donnie King , group president, international and chief administration officer for Tyson Foods. “It’s part of our strategy to develop a more flexible supply chain and mitigate the volatility of our previous model, which relied primarily on U.S. exports.”