Study: Expanding fulfillment options, online assortment will drive growth of online edible grocery sales
While e-commerce continues to be the fastest-growing channel, the online shift of edible grocery (comprising food and beverage) has been relatively slow when compared to other categories.
Store-based sales will continue to account for the majority of worldwide edible grocery sales over the next 5 years, but online sales are poised to grow much faster, as leading retailers continue to prioritize e-commerce by expanding their online assortment and fulfillment options, according to analysts at Edge by Ascential, London.
The “Food & Beverage Sector Report” reveals that the $2.8 trillion global edible grocery sector is projected to experience an online CAGR of 13% through 2024 – increasing total online sales to $162 billion by the end of the forecast period.