Report shows how CPG companies collaborate on advanced technology platforms
CPG companies that leverage advanced technology are transforming the retailer-supplier relationship from store-centric to customer-centric.
IRI, Chicago, outlined the significant benefits that consumer packaged goods (CPG) manufacturers and retailers reap through the use of collaborative technology platforms.
According to the report, “Pitch Perfect: Orchestrating the Collaboration Imperative,” CPG companies that leverage advanced technology are transforming the retailer-supplier relationship from store-centric to customer-centric, achieving a singular view of market challenges and opportunities to provide positive customer experiences that strengthen customer loyalty and grow customer lifetime value.