Study: Majority of consumers choose whole, 2% milk
When given the option to choose among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free) or do not consume milk, respondents overwhelmingly chose fuller-fat milks because they believe they are most nutritious.
The International Dairy Foods Association (IDFA), Washington, D.C., partnered with Morning Consult, Washington, D.C., to conduct a nationwide poll of 2,200 Americans to better understand consumer preferences for fluid milk and related beverages. The results will help strengthen IDFA’s advocacy related to Child Nutrition Reauthorization, which governs policy related to school meals and WIC, as well as the Dietary Guidelines for Americans. The poll was conducted online Aug. 16-18.
When given the option to choose among whole, reduced fat 2%, low fat 1%, skim, other (almond, soy, oat, other plant-based, lactose-free) or do not consume milk, respondents overwhelmingly chose fuller-fat milks because they believe they are most nutritious.