Research IDs consumer confusion with milk, meat labels
While nutritional science tells these consumers that “healthy” includes lean meats and dairy products in moderation, they’re not sure the alternatives offer better health outcomes and are better for people, animals and the planet.
New research from The Center for Food Integrity (CFI), Kansas City, Mo., shows that a significant and growing group of health-conscious consumers are confused by the mixed messages about the words “milk,” “meat” and “burger.”
“Consumers who are actively engaging online about this topic are very independent and highly driven to provide for and protect their families,” says Terry Fleck, executive director. “With the influx of new labels, they feel they are being duped by big corporations into buying unhealthy products.”