MorningStar Farms, division of Kellogg Co., Battle Creek, Mich., introduced Incogmeato by MorningStar Farms, a plant-based portfolio that includes the company's first ready-to-cook, plant-based burger to be sold in the refrigerated meat case and frozen, fully prepared plant-based Chik'n tenders and nuggets.
"As more consumers are choosing a 'flexitarian' lifestyle and actively reducing meat, we're thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience," says Sara Young, general manager, MorningStar Farms, plant-based proteins.