The Kroger Co., Cincinnati, debuted Simple Truth Plant Based, a collection of fresh meatless burger patties and grinds as well as plant-based cookie dough, sausages, deli slices, dips and more.
"Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion," says Gil Phipps, vice president of Our Brands. "As more of our customers embrace a flexitarian lifestyle, choosing to prioritize healthier food choices and reduce their environmental footprint, we are excited to meet their needs. We are introducing our Simple Truth Plant Based collection to offer even more fresh, remarkably delicious, animal-free food to provide shoppers with a greater selection of choices that are more accessible and affordable."